The Silicone Queen

I met a lady which was really keen to repackage her entire silicone lingerie range. Her products were relatively simple and she said that a consumer uses her silicone products best when they are using bare back dresses, low cuts and so on. The problem she faced however was the overall image of her products.

One problem I always face with Chinese (mind you, I'm Chinese as well), is the fact that Chinese individuals always want EVERYTHING on their package, business cards, et cetera. The good news is, its like a walking brochure. Bad news is - apart from it looking like you are a very 'kiasu' Chinese, is that it looks like you're screaming "HI I AM DESPERATE, PLEASE BUY MY STUFF. I SELL THIS THAT AND EVERYTHING. OWH.. HERE IS ALSO SOME OF MY PICTURES AND YOU KNOW IF I CAN FIT MY CHILDREN'S PICTURE IN TO SHOW YOU I AM A FAMILY GUY/GIRL, I WILL TOO'. One thing individuals must realize is, its not about telling the whole wide world what your product can do and keep pushing out, forcing yourselves into the minds of consumers, but instead - brand yourself in a way that consumers themselves open their doors to remember what your product actually is and what it can do.

The concept of this silicone range was to simplify her old image which had almost 50% irrelevant, badly composed information and unamusing pictures and to introduce a simple and elegant product range.

CHERRIE

Business Card

(please notice the cute logo! :) kudos to Jeremy for some awesome input)

Silicone Nipple Patch Box

Silicone Bra Box

Silicone Push Up Bra Insert (left), Leaflet (right)

Paper Bag

(not done due to client's budget)

p/s: the products printed were 1,000 pieces and it sold out by 2 weeks time! :)

Love, Jacyln