Remember those days when you were a kid, and the other kid was holding a catalogue of Card Templates and Sticker to order. And everyone would crowd around them and start their ordering. Eager, you would go home and ask your parents for RM 10 so that you can place a "booking" too. Then when the cards arrive with pretty colours, unicorns and rainbows, you give it to your friends. You looked "cool".
Today at 24, I shake hands and get cards as well. Time has never changed. No matter what, cards have evolved themselves from rainbows to more corporate colours and with one sole purpose - branding.
For Little Angel Collection Product/Service: Baby Clothing
For Suncity S/B Product/Service: Hair & Beauty
For INS S/B Product/Service: Hair & Beauty
For CK WANG S/B TL SIW Trading S/B Product/Service: Construction
I met a lady which was really keen to repackage her entire silicone lingerie range. Her products were relatively simple and she said that a consumer uses her silicone products best when they are using bare back dresses, low cuts and so on. The problem she faced however was the overall image of her products.
One problem I always face with Chinese (mind you, I'm Chinese as well), is the fact that Chinese individuals always want EVERYTHING on their package, business cards, et cetera. The good news is, its like a walking brochure. Bad news is - apart from it looking like you are a very 'kiasu' Chinese, is that it looks like you're screaming "HI I AM DESPERATE, PLEASE BUY MY STUFF. I SELL THIS THAT AND EVERYTHING. OWH.. HERE IS ALSO SOME OF MY PICTURES AND YOU KNOW IF I CAN FIT MY CHILDREN'S PICTURE IN TO SHOW YOU I AM A FAMILY GUY/GIRL, I WILL TOO'. One thing individuals must realize is, its not about telling the whole wide world what your product can do and keep pushing out, forcing yourselves into the minds of consumers, but instead - brand yourself in a way that consumers themselves open their doors to remember what your product actually is and what it can do.
The concept of this silicone range was to simplify her old image which had almost 50% irrelevant, badly composed information and unamusing pictures and to introduce a simple and elegant product range.
CHERRIE
Business Card
(please notice the cute logo! :) kudos to Jeremy for some awesome input)
Silicone Nipple Patch Box
Silicone Bra Box
Silicone Push Up Bra Insert (left), Leaflet (right)
Paper Bag
(not done due to client's budget)
p/s: the products printed were 1,000 pieces and it sold out by 2 weeks time! :)
My sister, Jade has always been supporting of my career choices and one day, she went "Hey sistah, plan my wedding!". I was over the moon! So the details were as follows:
Date: 31/10/2009
Location: Holiday Inn Hotel
The moment my sister said 31/10/2009, I said “Isn’t it on Halloween?” Then we both went straight into thinking themes. My sister said , “Oh let’s all wear costumes!”. The idea was there but we had to make it more grand than just costumes. Seeing my sister is Christian-Chinese, I knew her dream wedding would be something “white” (please see below for my “Jacyln Made-Up-Marketing Phrases!”).
So the idea came up with big flashing lights “Hollywood Glam”.
The idea was for guest to be invited in with a beautiful long red carpet, and at the end waiting for them is a light gold backdrop designed with logos of my sister’s and husband’s names in checked form.
Upon ‘arriving’ on the elevated stand and gold backdrop. I hired a few amateur photographers and screaming “fans” to be taking photos and cheering – the main point was to basically make it like you’re walking the Hollywood Red Carpet!
And upon ‘checking’ themselves at the registration table, they will be given a sweet pink movie ticket, with the seat number representing the table they were to sit in, and the movie title would be the table movie theme. Each table has a movie theme which revolves around a famous classic love story, i.e. The Notebook, 50 First Dates, et cetera. Each table has also a stand holding up a picture of each movie poster.
After a cocktail or two in the foyer, the remaining guests would be ushered in and seated. Upon seating, they will also be greeted by a traditional wedding must – The Door Gift. But having a sister with an overly imaginative mind must have its perks, or well I wish my sister thinks that highly of me!~ The door gift designed was in shaped of a popcorn box! And I placed the same logo as on the backdrop on top of each box. Inside, a pair of teddy bears dressed in a cute western wedding style attire.
And as the light dimmed, and the spotlights pointed to the main door, the music burst out “Beat It!” and swooshed, dancing from afar is a look-a-like of Michael Jackson!
As I finished fantasizing the theme with my sister, I asked her, “So what do you think sistah?” And she went “It sounds great!”
And well, for all those who were wondering how it went? It went exactly like how my sister said it “It was absolutely great!” (Well ok, I added the “Absolutely” :) )
A special thanks to my family members who have helped greatly in this wedding and of courses special kudos to Holiday Inn Hotel for the food presentation (because I have to admit, the Michael Jackson dancing was their idea! :))
Also, I would love to share this video of my sister's wedding, absolutely beautiful.
Jacyln Made-Up-Marketing Phrases
White [hwahyt, wahyt] – to explain a feeling/environment that is strongly influenced by the Caucasian culture. i.e. “Wah,staying in Mont Kiara makes me feel so white!"
