A Fishy Business

A freelance job was given to me through an introduction from a friend. As I was always marketing for a corporate company, it was indeed a challenge to now - market a consumer based product.

So, imagine with the budget given (please keep in mind the shop was a family-run business), I managed to turn a fish shop from this...

TO THIS!

Of course, the boss was a sporting guy who welcome new changes to his fish shop. So I decided to introduce a 'corporate' logo which was cute (in relevance to the target segment he was targeting - family and kids) .The logo was created by combining a little hint of Popeye (his hat & pipe) with an irresistibly cute seahorse. And of course, I jokingly added the theme song later singing "I'm Popi the Seahorse~~ pii pii~~ I am strong to the finish coz' I eat my seaweed~~ I'm Popi the Seahorse~~ pii pii!!"

The cards too had to be revamped as for starters - their previous printers got their closing dates wrong. So I made a 'dual-design' card - where one side was designed based on salt water fishes (Nemo) and the other was based on fresh water fishes. And to top everything up, I made Polo shirts to match their new uniformed image and wa-lah - Say hello to a new fresh ATLANTIS SAFARI! :)

Love, Jacyln