A Fishy Business

A freelance job was given to me through an introduction from a friend. As I was always marketing for a corporate company, it was indeed a challenge to now - market a consumer based product.

So, imagine with the budget given (please keep in mind the shop was a family-run business), I managed to turn a fish shop from this...

TO THIS!

Of course, the boss was a sporting guy who welcome new changes to his fish shop. So I decided to introduce a 'corporate' logo which was cute (in relevance to the target segment he was targeting - family and kids) .The logo was created by combining a little hint of Popeye (his hat & pipe) with an irresistibly cute seahorse. And of course, I jokingly added the theme song later singing "I'm Popi the Seahorse~~ pii pii~~ I am strong to the finish coz' I eat my seaweed~~ I'm Popi the Seahorse~~ pii pii!!"

The cards too had to be revamped as for starters - their previous printers got their closing dates wrong. So I made a 'dual-design' card - where one side was designed based on salt water fishes (Nemo) and the other was based on fresh water fishes. And to top everything up, I made Polo shirts to match their new uniformed image and wa-lah - Say hello to a new fresh ATLANTIS SAFARI! :)

Love, Jacyln

Make Your Lies into Realities

Back at 2008 (not that it was long ago anyway), I was a fresh graduate holding a degree in Marketing and International Business. But soon enough, I have realized that good grades and a good university is not the only thing that makes an organization want to hire you. Good looks perhaps? The ability to speak more than 3 languages? Extra skills?Past experience? And so, when I was filling up my resume one day, in hopes of finding a job, I asked myself, what happened if I lied in my resume? - to the fact that I have super skills to make me sound like i am super awesome.

So, I pondered, perhaps work experience? nah, I would be fried like KFC when they called my 'so called' past employers, how about languages? I mean I could like pick up another language - And after seeing (yes, I have the powers to see the future!) myself tongue-tied in front of my employer who goes "hé, vous pouvez parler françai!!". So I decided to "lie" on my "Additional Skills"

Additional Skills: Photoshop 3 years Illustrator 1 year

Why Photoshop & Illustrator? Because these are design tools which I just simply would help me in my marketing conquest!~ brochures, signboards, newsletters, name cards, logos all in my head can now be put on the screens of my laptop! Or perhaps that was what I think my future employer will think.

To me, I knew the basics of the programs, how hard was it to learn? In an instance, a company hired me because they believed "Hey, this girl has an extra something!". And I will now like to tell you, WHEN YOU LIE, YOU SUFFER!

Imagine how I was struggling to know what tool is what and I would say every night, I slept at 2 am. But looking at what I can do now, fyi - i can now put wings on pigs to make them fly... I guess, if you are going to "lie", make sure you h*** work your a** off to make them into realities (or be sure that Jobstreet will be having an extra unique ID the next month)! And moreover, You will surely benefit from them in the future :) Well, I did!

Work completed:
1) Business Card + GUI for SMS Gateway Solution

2) Booklet Cover +Booklet


3) Brochures
4) Corporate Logo

Love, Jacyln